Fontstand

Freitag is an homage to the seventies saw as an explosion of buoyant, vivacious typography. The main typeface family slowly builds the tension and design exuberance along the weight axis. In Light and Medium weights the font shows a more controlled, medium-contrast design, tightly spaced for maximum display effect. The Book weight follows the same design but uses a more relaxed letter spacing to allow usage in smaller sizes and short body copy. As weight increases in the Bold weight the style becomes more expressive, with a visible reverse contrast building up and culminating in the Heavy weight with his clearly visible "bell bottoms" feel.