Indra Kupferschmid

Indra Kupferschmid
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Okay Type: Normal stuff, just done really well

Okay Type: Normal stuff, just done really well

Okay Type is Jackson Showalter-Cavanaugh, a one-person (plus cats) type design studio and foundry in Chicago, USA. Apart from a well-curated retail catalog and custom type design projects, they are specializing in fancy home-made pizza and Laugenbrezel. Indra Kupferschmid interviewed Jackson in the slowest way possible (2/2020 to 11/2023) about life as a graphic designer and type maker.
Evaluating the quality of a typeface

Evaluating the quality of a typeface

With so many to choose from, students, graphic designers, all users of type have to compare fonts all the time to find the fitting ones for their work. But how should we best do that? Leaving mere taste aside, what are some concrete criteria for good quality typefaces?